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Privacy Policy

Last updated: September 10, 2025

Your privacy is important to us. This policy explains what information we collect, how we use it, and what choices you have. It covers the data collected through our app, ETF Holdings, which uses Firebase for its backend, Google Analytics to understand user behavior, and Google AdSense to display ads.

1. The Information We Collect

We only collect information necessary to provide and improve our app and services.

Information you give us directly:

  • Account Information: When you create an account, we collect your email address and a password. We store a secure, encrypted version of your password. We can't see or access your actual password.

Information collected automatically:

  • Usage and Analytics Data: We use Google Analytics for Firebase to understand how people use our app. This helps us see which features are popular and where we can make improvements. This data is anonymous and includes things like:
    • How often you open the app.
    • The screens you view and how long you spend on them.
    • Your device type and operating system.
  • Ad Data: We use Google AdSense to show ads in the app. AdSense may collect information about your device, your location, and your interests to display relevant ads. This is standard practice for most ad networks. For more information, you can review Google's own privacy policies.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To create and manage your account.
  • To provide and improve our services. We use analytics data to understand what's working and what isn't, so we can make the app better for you.
  • To communicate with you about your account, updates, or important announcements.
  • To show you relevant ads through Google AdSense.

3. How Your Information Is Shared

We only share your information in a few specific situations. We never sell your personal data.

  • With Third-Party Service Providers: We use third-party services like Firebase and Google Analytics to run our app. These services may have access to some of your data, but only as needed to perform their functions. They are bound by their own privacy policies to protect your information.
  • For Legal Reasons: We may share your information if we are legally required to, such as in response to a court order or subpoena. We will also share data to protect our rights or the safety of our users.

4. How We Protect Your Information

We take the security of your information seriously. We use administrative, technical, and physical safeguards to help protect your data, including storing your password in an encrypted format.

However, it's important to remember that no system is 100% secure. While we do our best to protect your information, we can't guarantee its absolute security.

5. Your Choices

  • Account Information: You can access, update, or delete your account information at any time within the app settings. If you delete your account, your data will be removed from our systems.
  • Analytics and Ad Personalization: You can adjust settings on your device to limit ad tracking. To prevent your data from being used by Google Analytics, you can install the Google Analytics Opt-out Browser Add-on by visiting this page.

6. Contact Us

If you have any questions about this privacy policy, please contact us at contact@etfholdings.com.